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- It is not enough in the business world today to produce a
- product or service well. You must present a strong, positive
- image to your customers in order to make a profit. You must
- employ individuals who will deal with your customers in a
- friendly, efficient manner.
- Employees that are curt and abrasive with customers will
- destroy the company. Each individual plays a vital role in public
- relations for the company. Employees must be aware that they are
- representing the company each time they answer the telephone or
- greet a customer. If they are polite, gracious, and efficient,
- they will increase the confidence that the customer has in the
- company.
- The employee should understand that creating a friendly
- atmosphere and having a feeling of respect for the company are
- vital parts of his job. The most effective way to create a
- friendly atmosphere is to smile. The pleasant smile is a
- reassuring way to put people at ease. By listening carefully the
- employee will also create the caring attitude. The employee
- should learn to concentrate on what is being said. Genuine
- respect for fellowman is a trait that cannot be replaced. The
- employee should always display good manners. Common courtesy
- indicates thoughtful consideration of others.
- Another way of creating goodwill is to be prepared.
- Customers expect to be helped by employees that are well
- acquainted with the products and services they are selling. To
- create goodwill, an individual should always be punctual. Few
- things do more to damage good relationships than being late for
- appointments and meetings.
- The image that your company portrays will depend on the
- attitude that you instill in your employees through not only
- training but also through the example that you as the company
- leader provide.